Category Archives: Marketing

Five Reasons Why Your Organization Needs Branding and How a Branding Agency Can Help

A brand is a promise made. No matter what products or services your organization sells, branding plays an important role in the overall success of your business. Company branding is the most efficient way to influence customer to do business with you. And a branding agency ( Johnlipe/Branding-Agency-Seattle ) plays a key role here.

When you hire a good branding agency, you get benefits of several creative minds working on your project that ensures you get all benefits a strong brand.  Here are some of the advantages, branding brings to your organization.

Improved Recognition

According to a report, 75% of marketers think branding is more effective than advertising while 69% of marketers think it is better than PR and direct mail.

A logo is one of the main elements of your brand. Just look at Apple, Android, or McDonald’s. Haven’t we easily identified them by just looking at the logo?

As a face of your organization, the logo is displayed in every communication and advertisement that reminds people about your company. A professional logo designed by a branding agency is good enough to render the desired impression of your company on your customers.

Builds Trust

Trust builds the foundation of the customer relationship. Customers have analyzed several factors before they decide if a brand is trustworthy. Professional appearance (logo and website) helps build trust and credibility. People are more likely to buy products from a business that appears professional, and legitimate.

Provides Economic Value

According to Pitchbook survey, 82% of respondents feel brand strength is important for key stakeholders that include lenders, media, and investors. Companies having a strong brand presence gain high value. A strong brand generally guarantees future business.

For example, whenever a society needs to borrow from the securities industry, strong branding ensures its IPO is termed more valuable by investors and the procedure is advantageous for the establishment.

Provides Excellent Stability

Products fail, companies get sold, technologies evolve, but the brand is able to successfully remain stable through all these changes. While some companies last around 25 years or more, brands like Coca-Cola have survived and grown tremendously across the globe in last 120 years.

Help Get a Referral Business

Word of mouth is one of the best ways to promote a brand. People recommend their trusted brand to their kin, friends and citizens in their closer circles.  Branding helps businesses get referral business.

Ask yourself. Would you be able to recommend a product to another person if you didn’t remember the brand?

The big and successful businesses around you have one thing in common; they have established themselves as a strong brand and a leader in their business niche. A good branding agency in Seattle will ensure your organization has a strong branding strategy ( ) that delivers its promise and wins customers.

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Posted by on August 9, 2016 in Marketing