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Why Copy Testing Helps You Move into the Digital

Your advertising is digital. If it isn’t, your company is missing out on the most important and most-used form of advertising today. The day of the billboard is gone, replaced now with tweets, Instagram posts, and banner ads, with five-second videos playing before a YouTube ad and native content on people’s favorite sites. Classically, copy testing is a way to test out an ad before it runs. A low-cost presentation to a focus group that can help you determine what works and what doesn’t about your ad, its copy, and its presentation. But today, copy testing is about more than just people’s reactions; it’s about communicating to people in the ways that they understand. Here are a few ways in which copy testing ( http://KeltonGlobal.com/Copy-Testing ) in the digital age can help you grab attention and keep it all the way through the conversion.

1. Grab Their Attention

Copy testing today gauges people’s reactions to ads for more than just content; they do so for the ability to grab people’s attention. There are many ways to run a copy testing session, and some can actually build your ad into a number of other ads, gauging how people react to yours specifically compared to other, similar ads. In doing so, you can learn why your ad catches people’s attention, or leaves them scrolling elsewhere for content.

2. Keep Them Hooked

Have you heard of the F-read? Essentially, it is a visualization of how people read. You did it here on this blog, probably reading the first paragraph, scanning the second, and are now reading the content that is relevant to what you want, delineated by numbered headers. The F-read is, simply put, refers to how people consume information, and the proper copy testing can help you understand where you are losing people. In a world of saturated content, you cannot simply take for granted that people are going to read or listen to what you have to say. That is where copy testing comes in. It can actually give you hard data on when people stop paying attention to your ad and can give you insights into how you can better hold people’s attention.

3. Reel them in for the Conversion

Finally, copy testing can help you bring those people into a full conversion, breaking down your calls to action and ads to ensure they do what you need them to do. With numerous avenues for gaining conversions, copy testing can help you determine how to get people to use your products and services, not simply consider them in amongst others. And that is the key to any advertising campaign.

Modern copy testing doesn’t just give you insights into quality; it provides hard data for insights into your ad’s overall effectiveness in catching someone’s attention, providing them with the information they need, and then turning them into a successful conversion. With the right insights from a professional market research ( http://KeltonGlobal.com ) company, your next round of copy testing could help you craft better, more effective ads so you can propel your business into an even more successful future.

 
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Posted by on July 19, 2017 in Marketing

 

Reclaimed Wood Table – Adding Elegance to Decor

Are you passionate about antique woodwork? Purchase reclaimed wood table for your home and make your house filled with a rustic charm. Reclaimed lumber includes antique lumber, barn boards as well as re-milled wood collected from fence of wood and old barn. Red oak, elm, white oak and maple are often used for creating the reclaimed wood table. The wood is reclaimed, de-nailed and re-sawed for making the perfect table of your choice. Then the wood is kiln-sterilized and kiln-dried. In this process molds, mildews and critters get killed and the moisture content gets down to 8%. A reclaimed wood table ( Foxdendecor.com/Reclaimed-Wood-Table ) can really make a special addition to your home. The woodworker plans carefully for emphasizing the unique character of reclaimed wood. You can purchase reclaimed wood table with iron straps and original Tenons to get a rustic elegance for your décor.

§ Reclaimed Wood Table with Iron Straps – You may purchase a reclaimed wood table with iron straps for having coffee with your family members. Different types of options are available online which will make you difficult to make the choice about which one to purchase. You may opt for a reclaimed wood coffee table, the top of which is created with sill beams from old granary. Usually oak wood was used for sill beams because of having a natural rot resistance. Huge logs are used flattened off the top to make the table look appealing to visitors. This could be one of the best options for purchase, as oak gets a wonderful natural color overtime. You will be delighted with the wonderful texture of the table. Often you will find the table tops to be created in a functional way to serve your day to day need. The wood also bestows a great historical character. The iron straps are hammered into the right place of the reclaimed wood table. This can be a bit challenging which is often executed by bending edges carefully around the original live wood edge. The strap gets fitted into routered area. You can customize the thickness of the strap as per your requirement. Moreover, handmade rivets are set in place.

§ Reclaimed Wood Table with Original Tenons – You may also opt for reclaimed wood table with original tenons. Created with oak, this could make a beguiling focal point to your guests. The authentic color and texture will make you feel rejuvenated. Moreover, you won’t get any staining. You will get a natural color after the oil finish penetration. The delight of the table lies in original tenons where over 100 years old scribe marks are preserved. Carriage bolts are often used which run throughout the top and leg support. Furthermore, the heads come hammered by blacksmith.

So, why are you waiting for? Purchase reclaimed wood table from one of the top online stores ( Foxdendecor.com ) and enliven home with a rustic charm. Pay heed to the fact that reclaimed wood is durable for a long time. Hence, your antique wood table can be more durable than new stuff. Opt for the best store and get customized reclaimed wood table for matching the exact need of your home.

 
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Posted by on July 18, 2017 in Furniture

 

Essential Qualities you Should Look for in Staffing Agencies in Los Angeles

Hiring a staffing agency might seem appealing and economical as it saves several productive hours of your HR staff that are otherwise spent in mundane tasks such as sifting through piles of resumes, shortlisting prospective candidates and planning interviews.

The monetary advantage that comes with hiring a staffing agency is essentially a coin-flip if the end result is less than perfect hires. To avoid this you need to be careful while selecting a recruiting agency. Here are essential qualities you need to look for when screening staffing agencies in Los Angeles ( www.Vitamintalent.com/staffing-agencies-los-angeles ) for your hiring needs.

1. Have Your Specific Industry Expertise

If you are recruiting for general jobs, you can opt for a general recruiter. However, if you are looking to hire people with specific skills related to your industry, you need to look for a specialist recruiter who has knowledge about your industry and various functions.

A general recruiter is not the best fit when hiring people for specialized roles in your company, as the agency might not have an insight into your business. In such cases, it will be difficult for the agency to identify right candidates for different job positions.

2. Have a Wide Network

The job market has changed and the best candidate for the job might be working elsewhere. Such candidates are known as passive candidates who are not actively looking for a job but open for a good job opportunity.

Staffing agencies in Los Angeles maintain databases with contacts about such passive candidates. They can easily reach passive candidates and discuss the job opening. The best staffing agency will go that extra mile to pick best candidates and will not remain content with candidates available through the usually avenues.

3. Have Quality Screening Process

If the recruiting agency presents you with 20 candidates for every job position then your staff will be required to put in several productive hours to shortlist top candidates. Then what is the use of the hiring a staffing agency for the job?

The screening process of the staffing agency should be in-depth to screen out candidates who do not possess the required skills and competencies for the job. The interview and assessment process should only select candidates with the highest potential for job success.

4. Should Be Registered and Licensed

The staffing agency is required to obtain some licenses from the government in order to offer services as a recruiting agency ( www.Vitamintalent.com/what-we-do ). Recruiting agencies in Los Angeles are required obtain a talent agency license from the Labor Commissioner prior providing recruitment services.

Working with a licensed recruiter means they understand the existing labor laws and follow ethical standards in recruiting.

5. Have a High Employee Retention Rate

A staffing agency might boast of 100% recruitment rate for its clients but if the majority of the recruits leave the company within first 6 or 12 months then it only means losses for your organization. The employee retention can be increased by employing right candidates.

One of the reasons for employees leaving within first few months is they feel the workplace and culture is not as they expected. A good staffing agency will give prospective hires a glimpse about organizational culture so that only the right candidates take up the job.

Look for these essential qualities while shortlisting staffing agencies in Los Angeles and you have won half the battle of selecting the right agency.

 
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Posted by on July 13, 2017 in Employment

 

Portable X-Ray Machine – Useful Tool for Diagnosis & Patient Monitoring

Nowadays, portable X-ray machine has become a significant tool for diagnosis and patient monitoring in intensive care units, nursing homes, prisons and shelters for homeless. Whenever, it is difficult to transfer patients to hospital radiology department, portable x-ray machines ( Dicomsolutions.Com/Portable-x-ray ) provide a great advantage. The investigative effectiveness of portable X-ray for patients admitted to intensive care units is growing day by day. This is mostly evident for chest X-rays as well as bed-side X-rays. Moreover, this is technically feasible, with good quality of images and favorable aspects like safety and comfort of patients. Furthermore, there is no need for transportation or staff to be absent from nursing home for accompanying patients. Portable digital X-ray was found sensitive and specific in detecting tuberculosis for homeless populations, drug users as well as prisoners.

Let’s check out a few advantages of using portable x-ray machine :

 Outstanding Patient Care – Portable X-ray machine is useful for allowing physicians to provide outstanding patients care, who are not able to come to medical offices. Doctors working with non-mobile patients, sports teams and with those working in military conflicts find that portable X-ray machine is the ideal way of capturing medical digital images out in the field.

 Acquisition & Sharing of Digital Medical Images – The doctors can acquire and share digital medical images while being away from office. This is done through the use of a laser scanner which doesn’t make use of film together with phosphor plates as well as erasable cassettes. The digital medical image can be enhanced in order that one can take that out in the field with workstation connected to portable unit.

 Portability – This is the biggest advantage of rich portable x-ray machines. The equipment often comes with stand on wheels, letting you to move equipment easily by rolling to the desired destination away from office. Portable x-ray machines are available in varied ranges. Some machines can be motorized and become easier to move around the equipment ( Dicomsolutions.Com/Our-story ) and some may not even require an electrical plug-in to be functional. In addition, some other portable x-ray machines can be folded up into smaller shapes and thus become easy to get transported in vehicles.

 Accessible & Functional – Portable x-ray machines are easy to use and have great functionality. Exposure setting normally used can be stored easily in memory for quick recall. Many machines also provide you the option of capturing images from patients who are sitting, standing and lying down. This ultimately offers more flexibility and better patient care.

Get best connectivity to enhance the use of portable X-ray machines. This will help you to connect to laptop and computer with internet access in use with portable x-ray machines. Consequently, images can be sent to diagnosing physicians within your network. The digital images can also be displayed on computer workstation and can be saved in order that they can be retrieved later as per requirement. Adding portable X-ray machine to current radiology offerings, the doctors can reach patients relying on outpatient care for meeting their healthcare needs.

 
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Posted by on July 11, 2017 in Computer & Internet

 

Cash House Buyers Help You Sell Your House in 7 days

Sell your house in 7 days is the easiest and fastest way to sell your house without any hassles or obligations, as you need not make any changes or renovate your house to sell it to we buy houses companies.

When you need to sell your house fast, you need to contact the actual buyers with cash reserves so you not only get a competitive offer on your house, without any obligations, but also realize every penny of the sale value. Professional homebuyers work exactly that way! They are actual homebuyers who come forward with their unique pitch saying, “We buy houses,” and make a quick cash for house offer to help you sell your house in 7 days.

On the contrary when you approach the traditional real estate agents, you will have to wait for 6-12 months to help you find a prospect that shows interest in your house, makes an offer, and offers you the check for the sale value. Realtors ( Webuyhousesexpress/about-us ), are not the actual buyers, they are intermediaries who can only help you find individual buyers looking for a home to move into straightway. As such, they would want an attractive fully functional house to convince a prospect into buying your house.

Therefore, before they start looking for a buyer for your house, they would require you to repair, renovate, clean the house so it looks attractive enough for prospects when you stage it. That means, you will have to invest time and money on repairing, cleaning and even staging the house for prospects. Well, that is a lot of work, given that you only plan to sell the house, right?

However, if you just want to sell house fast without any hassles or obligations, you need to find the actual buyer and not an intermediary. The home buying companies are the direct homebuyers who can make quick cash for house offer for your house without any obligations.

Such companies make their unique pitch we buy houses and following their simple, easy, and fast process help you sell house fast in 7 days ( Webuyhousesexpress/sell-your-house-in-7days ) without any hassles. As real estate investors, these companies have huge cash reserves to make a quick cash for house offer and close the deal.

If you have

• Inherited a house, which you do not want to keep

• Your house requires massive repairs

• You tired of land lording managing demanding tenants at your additional house

• Your house faces legal, compliance, or such other issues

You still need not repair, renovate or declutter; the ‘we buy houses’ companies has the expertise to fix all the structural and regulatory issues that your house faces. Just contact an experienced professional home buying company; they shall make a quick inspection of your house and will make a competitive offer in 7 minutes and help you sell house fast in 7 days!

 
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Posted by on July 11, 2017 in Real Estate

 

We Buy Houses in Maryland – Pave The Way To Your New, Dream Home!

You might be tired of landlording, you are relocating, inherited a property which is unwanted, or struggling with financial issues which require a quick fix. Your circumstances do not matter. If you live in Maryland, then house buyers can help!

Why should you go with house buyers?

Selling a house is an emotional and turbulent journey. Having to deal with the trials and tribulations of trying to sell your home, can be an added stress. Now put aside your stress and strain and let we buy your houses in Maryland ( HouseBuyersofAmerica/We-Buy-Houses-Maryland ) do the job for you.

 When you sell with the help of house buyers, you do not have to pay any commissions or fees. That’s right. There are no commissions or fees that is chargeable by we buy houses companies in Maryland. The 6% you have to set aside in the form of commission that is mandatory when you go the traditional route is freed up. This enables you to see a significant amount of savings. Rest assured you get a fair price.

 When you go with homebuyers in Maryland, houses are bought and sold very fast. You can get an offer within 10 minutes. You don’t need to wait endlessly like how you do when you take the “Realtors” route. You can speed things up and get done with the needful in a short span of time.

 Not only is it possible to get an offer in 10 minutes but, the we buy houses team in Maryland can close the deal in as little as 7 days. You don’t need to wait several weeks before the deal is finally closed, that is if it gets done in weeks. Here, in no time, you can pack your bags and move on. Saying goodbye to your problems and your old house was never this easy is what you feel.

 The condition of the house is very important to many. But to we buy houses companies in Maryland, the condition does not matter. Whether the house is in a good condition or requires a lot of repairs and maintenance, it doesn’t matter. The house can be sold to Maryland house buyers ( Housebuyersofamerica/Blog ) in the “As Is” condition. “As Is” simply means, no additional work needs to be done to the house before selling.

 When you go in for a sale of your house, you’re looking for the maximum you can get in cash. This enables you to have liquidity and also move on faster. With cash house buyers in Maryland, you will get an all cash offer and at the time of closing, you will get all cash too!

Ultimately, going with house buyers is so simple. They do not worry about tertiary elements. Their primary goal is to aid you in getting your house sold and helping you to move on and start afresh. By forgetting all about the past and going with the solution of what Maryland house buyers offer is ideal! It’s a new beginning! Start afresh! Do not wait any longer!

 
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Posted by on July 10, 2017 in Real Estate

 

We Buy Houses in Orange Park – Easy Way to Sell Your House Fast

As a homeowner, you may have many reasons to sell your house, but you want the sale process to be fast, easy, and simple. Realtors who have been the popular choice for many homeowners, but they follow a pain staking lengthy and time-consuming process to help you sell your house.

You need to sell your house fast when you fall behind on mortgage payments or your house is on the verge of facing foreclosure, you may have found better job opportunities in a different city, have inherited a house in Orange park that requires extensive repairs , or you have become tired of land lording your second house.

Well, traditional real estate agents are not the actual homebuyers they are mere intermediaries who can help you sell your house to a buyer looking for a ready-to-occupy home. As such, they would suggest that you fix any structural issues, before they can start looking for a prospect by listing your house on their website. However, the entire process requires investment in time and money from your side.

Homeowners do not have the patience to wait that long, rather look for a quick We Buy Houses in Orange Park ( PayCash4Houses.net/We-buy-houses ) offer from professional home buying companies. Firstly, homeowners would not be interested in spending further time and money on repairs and renovation of the house they intend to sell. Fast cash homebuyers understand this pain point of homeowners and so they have devised a plan that fits well into the requirements of homeowners who plan to sell their house as is and quickly for whatever reasons.

These professional home buying companies come forward with their unique offer, “we buy houses in Orange Park,” without requiring you to fix the leaks in the roof, paint the walls, clean the clutter or stage the house!

These real estate investors make a competitive offer on your house considering the condition of the house and estimating the cost of repairs, etc. Well, homeowners not only get a competitive offer, but also get relief from additional investment of time and money in repairs and renovation with an offer from professional home buying companies.

Professional house buyers’ method is simple, and fast! They follow an easy 3 step process to help you sell your house in Orange Park ( PayCash4Houses.net/About ), you need to contact them, so they arrive for an inspection, and make a competitive offer on your house with an all cash offer on your house.

 
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Posted by on July 4, 2017 in Real Estate