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How Can Market Segmentation Build A Better Business?

What is Market Segmentation?

While market segmentation may sound like a new way to do business, it’s actually a very old and time-proven method, dating back, in fact, to the 19th century.

The definition of market segmentation describes the process of dividing a whole market up into different customer segments (sub-groups of consumers) based on some types of shared characteristics. When segmenting markets, researchers typically look for shared behaviors, demographics, psychographics, and/or geographic characteristics. Some examples of the kinds of shared characteristics researchers look for are common needs and common interests, lifestyle similarities, or even similar demographic profiles (age, occupation, family, etc.).

The aim of market segmentation is quite simple. Market segmentation ( KeltonGlobal/Market-Segmentation ) is very useful for companies and advertisers because it allows them to identify high yield segments. In other words, through market segmentation, companies and advertisers are able to determine the segments that are most likely to be the most profitable or contain the most growth potential.

Target Marketing

One aspect of market segmentation is that it assumes that different market segments necessitate different marketing strategies and programs. For example, one market may not respond to a certain kind of product or promotion, whether for a lack of need or interest. Another market, however, may be incredibly responsive to that same product or promotion. It’s the researcher’s job to determine which market that is.

Many marketers use what is known as the S-T-P Approach: Segmentation, Targeting, and Positioning. In other words, the results and insights obtained from market segmentation are subsequently used to develop specific marketing strategies, and products or services are positioned in a way that will most likely resonate with the intended target market via various offers, prices, promotions, distributions, or some unique combination of marketing tactics and variables.

Why is Market Segmentation Important?

In today’s fast-paced and highly consumer-driven market, it’s important for businesses to have a competitive advantage. Market segmentation is a great way to cut out the “guess-work” of businesses and gain an advantage over competitors by strategically targeting markets that are likely to be receptive and profitable. Guessing which market might be receptive to certain kinds of products or promotions can be a costly, time-consuming, and an ultimately disappointing way to approach business. As in life, it’s important to have all – or at least as many as possible – facts available before embarking on a new phase of business.

In addition, few companies ( KeltonGlobal ) are big enough or broad enough to supply the needs of an entire market, so it’s important that companies are able to identify which market segments are most appropriate for them. To put it simply, market segmentation is just a smart way to do business, as it allows businesses to be knowledgeable of their markets and market appropriately. It also helps businesses develop and grow customer loyalty within their market segments because they can adjust their products, services, and marketing techniques to match the needs, desires, and interests of their markets.

 
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Posted by on February 25, 2017 in Marketing

 

Light Up Your Home With Classy Hudson Valley Sconces And Wall Lamps

Wall sconces are often neglected in the home décor arena as they are thought to produce less powerful light than ceiling task lights or chandeliers. Yet they are found existent in many homes, mounted in one room or the other. Whether used to highlight a front door area, fixed in the living room, placed inside the kitchen, staircase, or just mounted inside a downstairs bathroom; they are ultimate when it comes to creating ambience. Wall sconces can also imperative functionality to any location and are an economical way of lighting up your space.

The warm glow from the sophisticated use of wall sconces makes your home pleasant and inviting. If you are planning to refurnish your house on a small budget, just revamping naked bulbs or harsh lighting with elegant wall sconces will absolutely transform the look of your arena.

Well, besides creating a classic ambience that enhances the style of your décor, wall sconces also accomplish another important job – that of illuminating hard to light areas. They are excellent sources of ambient lighting. That is not all. Wall sconces can also enforce task lighting, particularly in rooms like the living room where there are art pieces to flaunt, or in the bathroom where you need bright lighting in the vanity areas. Wall sconces create the perfect glow around such areas, whether it is a stunning wall tapestry or a mirror that needs highlighting. Thus, they are both look and function savvy.

Modern wall sconces by Hudson Valley Sconces ( Crescentharbor/Hudson-valley-sconces ) are very popular in commercial and residential spaces. They are the perfect solution to lighten up any room, while saving floor space and enhancing your design. Hudson Valley Sconces provide a stylish look that will liven up any home. There are various advantages to wall sconces :

1.  Set The Mood : Wall sconces are well suited for bedrooms, living rooms, dining rooms, and bathrooms. Mounting dimmable sconces in bedrooms allows you to easily regulate the lighting in accordance with your mood. Placing sconces in dining rooms and other areas can accentuate artwork or create an environment of romance or festivity. Modern wall sconces can also provide the perfect lighting for small spaces without taking up floor space.

2.  Lower Energy Costs : The type of lighting you avail for your home can significantly affect your electricity bill. Energy costs for lighting can add up over time. Which is why it is important to look for lighting solutions that can lower your energy costs. The usage of light dimmers can also provide an additional benefit for many homeowners.

3.  Plethora of Styles And Colors : Wall sconces are available in a large plethora of colors, designs, themes, and styles. Modern wall sconces can be mounted to paneling, drywall, or pilasters, and can easily fit in with any décor.

Before you make a deal for wall sconces, browse your local stores and go through online vendors to determine the best designs available at best prices.
Hudson Valley Sconces: Finding the Right One!

With so many different options, finding the suitable wall sconce may not be an easy task. You have to first analyze the type of sconce that will best suit your requirements, and then consider the plethora of styles that would complement the existing décor of your domicile.

It is a wise idea to take the existing décor of the room into account when choosing a sconce. You want to brew the sconce with the look you already have or are trying to achieve one, it is important to consider decor.

The chic collection of bath and wall sconces by Hudson Valley are often used to attire the dining room, living room wall, and bathroom. They are also a great way to add attraction in your entry hall, add drama to your bedroom or to flaunt your front door.

From fixtures that embrace the Colonial Williamsburg style, to more contemporary fixtures, the Hudson Valley Sconces help turn your home into a beautiful domicile.

Overall, when picking a sconce, remember to consider the size of your space and décor ( Crescentharbor/About-us ) and you will have great success using them to embellish any room.

 
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Posted by on February 20, 2017 in Lighting

 

Finding an Insurance Fraud Attorney

What is Insurance Fraud?

Insurance fraud takes many forms, from a slightly exaggerated claim to an all-out staged accident or injury. Yet, while many people think of insurance fraud as only occurring on the part of the claimant, insurance companies can also commit fraud. Any time an insurance company does not honour the terms and conditions of their policies, it is committing insurance fraud, and an insurance fraud attorney can help.

Dealing with insurance companies can be a very time-consuming and stressful experience. And, unfortunately, the time when one needs to cash in on their insurance policy is usually not the best period in that person’s life – times of illness, bereavement, loss, and trauma. When an insurance company does not hold up its end of the bargain with a policy holder (or makes it extremely difficult for the policy holder to collect his/her rightful insurance monies), the added stress of this experience can take a further toll on a person’s physical, emotional, and mental well-being. Insurance fraud attorneys ( www.KBKLawyers.com/Insurance-fraud-attorney ) fight on behalf of their clients’ rights and will take on insurance companies directly to ensure that their clients are receiving their full and proper due.

Types of Insurance Fraud

There are many kinds of insurance fraud, and they range in severity from minor misdemeanors to full-on felony charges. Quite simply, insurance fraud occurs when someone intentionally (or even unintentionally, in certain cases) deceives or defrauds an insurance company in order to collect money. Again, insurance companies can also commit a kind of insurance fraud if they are breaking the terms of their agreements with policy holders. An insurance fraud attorney can help you understand what kind of insurance fraud you are dealing with.

The most common types of insurance fraud are exaggerated estimates of damages to persons or assets, under-reporting important information in relation to an insurance claim, and, of course, making false claims. An insurance fraud attorney will scrupulously go over the details of an individual’s case – as no two cases are the same – and determine if he or she should pursue legal actions. In order for a prosecutor to be able to convict the defendant of an insurance fraud crime, the prosecutor must be able to prove the following elements: 1) that the defendant made a false statement; 2) that the statement was directly related to a claim or payment made by an insurance company; and 3) that the statement is material to the insurance payment or claim. In some cases, an insurance fraud attorney will be able to prove all three of these elements quite easily; however, some insurance fraud cases are much more complicated and require careful and meticulous investigation.

Act Quickly

Anyone who thinks they may have been the victim of insurance fraud should contact an insurance fraud attorney immediately to go over the details of their case. It’s important for victims of insurance fraud to act quickly and consult a lawyer immediately; waiting too long after the event can make it harder for lawyers ( www.KBKLlawyers.com/The-firm ) to collect the proper evidence they need to successfully prosecute a case. Delaying a case of insurance fraud can also affect a judge’s or jury’s perception of the prosecution’s credibility.

 
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Posted by on February 17, 2017 in Law

 

Five Ways to Use Rustic Dressers outside the Bedroom

It is common to find rustic dressers in any home that is designed around a rustic theme. The most obvious choice for their placement is the bedroom. These pieces of furniture provide the much needed space for storing items of clothing, bedding, and so on, making your bedroom look neat and tidy. Rustic dressers ( Foxdendecor.com/Rustic-dresser ) also contribute to the aesthetics of the bedroom by bringing in an unassuming, homely, and cozy charm to your private space in the house. These furniture pieces, with a little bit of creative thinking, can be placed in any other location in your house, to add to the rustic feel. We give you a couple of such unique ways in which you can use a rustic dresser for design and functional purposes outside the bedroom.

1 – An end table in the living room

End tables bring your seating together and add style to your living room. They also have a practical purpose to serve, and are essential in any living space. Rustic dressers of smaller sizes can be converted to end tables that bring in rustic chairs or sofa together. A framed photograph, a flower vase, a table lamp, your favorite book – just about anything can be placed on the top of this dresser converted table. Their drawers are also a great solution for storing your books and living room paraphernalia.

2 – A bathroom vanity cabinet

Dressers, or more appropriately a chest of drawers, work just fine in a bathroom as in the bedroom. From towels to tissue rolls, tooth brushes, shaving kits and so on, any item of toiletry or cosmetics that you would need on an everyday basis, can be stored in these furniture piece. Dressers can simply be used as a storage cabinet, or be fitted with one or more sinks, mirrors, and lights to function as a complete bathroom vanity.

3 – A buffet table in the dining room

Rustic dressers are capable of bringing the uncomplicated, village like charm to the dining area as well. These furniture ( Foxdendecor.com/Blog ) articles can be placed alongside a dining table to store dishes, cutlery, and silver and so on. For dining rooms that have smaller tables or limited table top area, the top of these dressers can serve as counters that hold gravy boats, vegetable bowls and meat platters, during meal time.

4 – An island in the kitchen

This could probably be the least thought of, but tall and large sized rustic dressers fit in just perfectly in the kitchen and prep area too. When fitted with a marble table top, the dresser converted island is no less than an original one made for this purpose. Additionally, the drawers and cupboards in the dresser provide space for storing cutlery, food packets, cutting boards, and various other items used in the kitchen. Such furniture pieces are a boon especially if there are limited options for storage through cupboards and shelves.

5 – A decorative piece in the entry way

A rustic dresser can also simply be placed in a hallway or entry way to add beauty to the space. Those that are basic and have minimal storage are a great choice in this regard. The countertop can be decorated with table lamps, bouquets or any show piece that impresses guests with your decorative skills.

The beauty of the rustic dresser is capable of elevating the aesthetics of not just the bedroom, but also any part of the house that needs a little storage or showpiece space.

 
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Posted by on February 14, 2017 in Furniture

 

Get the Best eCommerce Website Design Service and Make Your Presence Felt!

First impressions count, and on the web, it is the design of your website that first grabs the visitor’s attention. The first time a visitor lands on your website is your opportunity to ‘wow’ them and get them interested in the products and service your offer.

Going online means getting a colossal and extensive market to tap into. It also breaks you free from any geographical constraints and lets even the global market be accessed which your business could not earlier. You can in fact target a market as far as the U.S. even without investing a single penny.

Yes, in a world where people stay online for maximum time of the day, a standard website just doesn’t cut it. An eCommerce website has to be considered as important marketing tool as any other. The design, layout and ease of navigation can make all the difference in converting a visitor into a buyer. So, before you start putting every little idea into the designing of your website, make sure you mull over quick tips to make your eCommerce website design ( 99medialab/e-commerce ) more practical and interactive.

1.  Keep things simple and well-organised : Set up a website that is pleasing to the eyes. It should not be too cluttered or too busy. Keep things neat and properly sorted. Categorise items in your inventory or divide them by type of service.

2.  Show your best products on the front page : Choose the best photos of the products you are selling. If you are selling clothes, pick the photo that will look best as the primary photo of that product album. This will immediately pique the interest of the customer and will start the ball rolling.

3.  Navigation should be accessible and easy : A navigation bar at the top of the page or a menu at the side of the page should help your customers find out where exactly they are.

4.  Include a search option in your website : Every eCommerce website design should include a search box. Customers are looking for quick ways to find the item they want. It is simple and straightforward.

5.  Checking the items out should be simpler : Keep in mind that not all internet users are tech-savvy. You might have old clients that do not know how to navigate a virtual cart. To make things easier, your buy now or checkout button should always be present in every page. eCommerce website design is more impressive if it allows customers to shop with ease.

Tell us your vision and they will create it.

There are hundreds of companies which offer comprehensive eCommerce website design services. A dedicated team of web professionals ( 99medialab/overview ) specializing in building interactive eCommerce websites is there to help you create a perfect website that reflects just your business.

Investing in good website design could turn out to be the wisest and most profitable business decision you would ever make. If done right, it is an investment that will keep on giving you a lucrative base from which you can continue to evolve your brand and push things ahead.

 
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Posted by on February 8, 2017 in Website Design

 

Five Advantages of Working with a Recruitment Agency from Los Angeles

The recruiting task requires you to spend long hours in non-productive work like sorting out resumes, communicating with potential candidates, conducting interviews and planning the onboarding process. This means you may lose focus on some pressing matters other than recruitment.

If you want to concentrate on important things, it is time you consider hiring a recruitment agency from Los Angeles ( VitaminTalent.Com/Recruitment-agency-los-angeles ) to do the recruiting task for you. Here are a few advantages of hiring through a recruitment agency.

1.  Saves Time

You are likely to get hundreds of resumes for each job position and it will take a considerable amount of time to sort the resumes.

Professional recruiters take the responsibility of hiring from the first step that involves screening applications and interviewing candidates. This means you save time and have the freedom to complete other day-to-day tasks.

2.  Gets you the Best Talent

A recruitment agency in Los Angeles has wider access to the best talent. It is not necessarily the best candidate for the job exists in the people who have applied for the job position. The best talent might be working with another organization and unaware of the job opportunity in your company. Such candidates might not visit employment boards, but they are in contact with recruitment agencies to know about career growth opportunities.

Recruitment agencies can reach these candidates and tell them about existing career opportunity with your organization. This way the professional recruiters’ extended reach help you get the best talent on board.

3.  Manages Entire Screening Process

The screening process has multiple stages that include conducting interviews of potential candidates, background checks, and following up with references. All these tasks are important and will consume your time if you are handling recruiting in-house. The recruitment agency takes care of all tasks in the screening process.

4.  Enhance your Employer Brand

Maintaining a strong employer brand is essential to attracting the best talent. By partnering with a recruitment agency, you can use their services to enhance your employer brand. Let them meet key managers in the organization, and create employer stories that will inspire the best talent to join your organization.

The recruitment agency gives potential candidates insights of your business which includes showing them work and organization culture, benefits and career growth opportunities.

5.  Gives You Peace of Mind

No one wants to hire a wrong candidate. But, you don’t need to worry about that part with a recruitment agency. A good agency ( VitaminTalent.Com/what-we-do ) will have a great track record of hiring the best talent for their clients. Thus, you can have peace of mind knowing that they will get you the best talent for your organization as well.

Recruitment agency in Los Angeles helps you fill job positions quickly and accurately. By hiring them to recruit candidates, you can ensure the whole process goes smoothly while you focus on other critical tasks.

 
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Posted by on February 2, 2017 in Employment

 

Are You Looking to Sell Your Home? Know Your Options before Approaching a Broker

Your home always has a special place in your heart. But, there are some circumstances in life that call for winding up of old memories and making a new start. Whether it is the matter of divorce, downsizing, or relocating, selling your house is the best option than leaving it abandoned.

There are many emotions attached to your home. It is hard to forego those sweet memories of upbringing your children, spending time together, and sharing the happiness. But, when a relationship ends after divorcing, it becomes mandatory to tell yourself ‘I need to sell my home’ ( Housebuyersofamerica/Sell-My-Home ) to move on. Also, after retirement, it is difficult to deal with every situation of maintain a large house during old age. Hence, it is better to move to the assisted living or downsizing for a comfortable stay.

Whatever may be the reason, it is never easy to sell your home through traditional methods. In this context, house buyers are offering incredible services of purchasing old, damaged, ugly, abandoned, or inherited houses without any hassles or commissions. When you are looking to sell your house through any of these methods, here are some factors to be considered beforehand.

No Commissions or Fees :

Whenever you say ‘sell my home’ to real estate agents, you know you have to pay hefty commissions to these guys for getting the job done, which may be as high as 6% and it adds the burden of thousands of dollars to your pocket. To avoid it, try to find a way of selling your house without incurring any commissions or fees. In this regard, professional house buyers are better option to sell a house without such charges.

Cash for Home :

It is always preferable to take cash for your home. Often, you may be offered an elevated price, but with the condition of financial approval. Financial institutions might take a long period for sanctioning the loan. Also, there is no guarantee of sale which such proposals. It is worth accepting cash offers instead of such sugar-coated deals. It is always preferable to go with professional home buyers who offer instant cash under the “sell my home” program.

Fast Turnaround Time :

Fast turnaround time to sell your home is always beneficial. In traditional methods, a prospective buyer takes a long time to analyze the fair market price, wear and tear, repairs needed immediately, landscaping of surroundings, etc. before making the offer. Obviously, it is a sluggish process. To get rid of such situation, you should consider house buyers. They are professional and know every detail of real estate market. They can offer tentative price of your home in just 10 minutes.

Competitive Pricing :

What happens when you say ‘sell my home’ fast to a real estate ( Housebuyersofamerica/Blog ) broker? He will try to take advantage of your situation. He will not only demand a heavy commission but also force you to do renovations and make the house look brand new. Cash home buyers are dependable and genuine in these circumstances. They have a professional approach and without taking advantage of your urgency, they quote a competitive price. They buy houses in As Is condition without incurring any commissions or fees.

On all these above-mentioned parameters, it is advisable to sell your home to the cash home buyers instead of selling it through the real estate brokers.

 
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Posted by on February 2, 2017 in Real Estate